SMBs are Focusing New Technology Investments on Sales and Marketing

May 22, 2015
comcast_poll_startup-tech-invest-article-hero

We asked 360 startups and small businesses about their next technology investment, and almost half (47%) will be investing in sales and marketing while one-quarter (25%) are focusing on website and e-commerce. When you consider that website and e-commerce are effectively online implementations of sales and marketing, that puts 72% of small biz technology investment into the sales and marketing category.

As for the remaining investments, 12% are focusing on back-office operations, 8% on customer service, and 8% on other functions.

Comcst-Poll-Startup-Tech-Invest

We asked 360 startups and small businesses about their next technology investment, and almost half (47%) will be investing in sales and marketing while one-quarter (25%) are focusing on website and e-commerce.

This article is available exclusively to
Comcast Business Community Members.

Join the Comcast Business Community to read this article
and get access to all the resources and features on the site.

It's free to sign up

Sign Up

to get our newsletter

comcast_cta-temp_v3_Internet

Help your business Bounce Forward™

Take on whatever’s next with technology solutions and services to help you Bounce Forward.

to get our newsletter