This is the third of a three-part video series: The B4B Connections to Growth Series. Each segment focuses on how to grow your business and drive performance through leveraging technology for competitive advantage.

Incorporating technology into your small business is crucial in today’s environment. In this episode we’ll examine how entrepreneurs create technology plans – from vision to implementation – that enables collaboration and business growth across their organizations.

Julie Goldman, Founder and CEO of The Original Runner Company, shares how she went about identifying what her key challenges were and then building a technology plan to meet those challenges and unleash her company’s potential.