Frost & Sullivan Recognizes Comcast Business Services For Its Highly Competitive Go-to-Market Ethernet Services Strategy
With businesses of all sizes increasingly turning to Ethernet-based solutions to satisfy their growing need for scalable, reliable high-capacity networking, the MSOs have an advantage in the small and mid-markets. Their Ethernet services’ go-to-market strategies are focused on strong local business presence, customizable solution bundles, and effective proactive education and communication components beginning in the pre-sale stage. Comcast has leveraged these elements to expand its Ethernet resources and capabilities, targeting larger businesses with multi-site networking needs.
"Comcast has used competitive intelligence to monitor and analyze the market environment closely, and continues to improve its already extensive portfolio of Ethernet services to edge out competitors," said Frost & Sullivan Sr. Industry Analyst Charles Carr. "The company has the most extensive core network assets among the MSOs and an extremely dense metro fiber infrastructure."
Comcast Business Services has also shown excellence in utilizing competitive intelligence to optimize available opportunities. The company brings to mid-market businesses the same competitive carrier-grade Ethernet solutions that the Tier 1 Ethernet service providers have been offering to large enterprises for decades. Using its extensive metro and national fiber assets, Comcast can provide high-quality service and high-capacity Ethernet in an affordable bundle of value-add services.
"Comcast Business Services’ Ethernet strategy includes a focused market segmentation approach, prospect evaluation and target prioritization, and early ongoing client education that empowers the business in decision-making," noted Charles Carr. "The company’s strategy effectively incorporates specialized high-touch customer support resources, including local staff." Comcast Business Services focuses on client communications that engenders a "partnership" relationship from the first contact and highly visible local business community involvement.
"The strong business support for Comcast as a transport, access and managed services provider is a clear indication of the company’s ongoing success in the market and strong brand positioning in its target markets," added Charles Carr. "The competitiveness of Comcast’s Ethernet strategy has been confirmed by recent Frost & Sullivan analysis of survey results showing its rise, relative to other MSOs and Ethernet service providers, among larger sized businesses."