Using Technology to Adapt Hotels to a New Era in Hospitality

October 07, 2020
CCB_CommunityHero_10062020_Using Technology to Adapt Hotels

The COVID-19 outbreak has put unprecedented strain on the hospitality industry, but we’re already seeing signs of optimism. Occupancy rates are starting to tick up and hotels are taking proactive measures to ensure safety and comfort.

The pandemic has accelerated the need for digital agility across all industries. The good news is that the hospitality industry was already a leader in digital transformation. With the right technology infrastructure, hotels will be quick to adapt.

At Deep Blue Communications and Comcast Business, we’re committed to helping hotels navigate the crisis with immediate assistance with accounting and billing concerns, scaling bandwidth, adding services and in the longer term helping hotels prepare for what the hospitality industry looks like going forward.

Some of the advancements that hotels are planning for are:

Minimizing “touch” in guest stays: Many hotels have already implemented measures like keyless entry to guest rooms, enabling customers to use their phones to unlock doors. This type of touchless customer experience is expected to permeate every part of the hotel. From check-in and taking the elevator to your floor, to controlling the in-room TV and paying your folio, guests will be able to control nearly every part of their stay from their mobile device or with voice controls.

IoT-enabled cleaning protocols: Hotels are taking cleanliness to new levels, and ensuring compliance with health protocol across thousands of rooms needs to be done through real-time monitoring and reporting. From electrostatic disinfecting instruments and handheld, network-connected UV sanitizing lights to autonomous cleaning robots and hand sanitizer stations that alert staff when product is low, the health standards in hotels will approach the realm of those we see in hospital settings. IoT devices will allow hotels to evolve from cleanliness best practices to standardized, automated procedures.

Smart guest rooms: It’s likely that social distancing measures will be in place for some time, so guests are likely to spend more time in their hotel rooms. Even guests coming to the hotel for a conference may wish to stay in their room and stream sessions happening in the conference space downstairs or hold video conference calls with colleagues back home. That will require guest rooms that are comfortable, dynamic, and offer the same types of connectivity customers are used to at home.

All of these advances, of course, will require a strong network foundation that can handle spikes in bandwidth, connect the front of the house to operations, and enable real-time data for analytics and compliance audits. That’s why we’re proud to be working collaboratively with hotels across the country to chart technology needs to support the future of hospitality.


Learn more about how you can optimize property management, contain costs, and create a memorable stay for your guests with
innovative technologies from Comcast Business

The hospitality industry is planning for new advancements to maintain agility in the long-term.

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