Beating Friction Restriction: Facilitating a Frictionless Customer Experience

September 04, 2019

In a digital economy, a frictionless customer experience has become the expectation. Given the need to balance agility and speed-to-market against the requirements for data integrity, having the right infrastructure in place is becoming increasingly critical in creating an omnichannel, seamless experience. In fact, a June 2019 Forbes article, “Are You Providing A Frictionless Customer Experience?”, noted that, to succeed, organizations must embrace technologies that reduce or eliminate friction for both customers and employees.

In "Beating Friction Restriction: Facilitating a Frictionless Customer Experience” our expert panelists discuss what it takes to build a network geared to a frictionless experience for anyone that interacts with it.

We explore:

  • The technologies that support a frictionless platform
  • The tools that can be placed in the hands of customers and employees to create intuitive, simple digital experiences
  • Building a frictionless network based on specific enterprise needs and technical abilities and that can change with your market and business
  • Controlling the digital experience from anywhere
  • Assessing the level of management you need

Panelists:

  • Martin Capurro, Vice President, Managed Services, Comcast Business
  • Zeus Kerravala, founder & Principal Analyst, ZK Research, provides a mix of tactical advice to help his clients in the current business climate and long-term strategic advice

In a digital economy, a frictionless customer experience has become the expectation. Join our expert panel to learn about what it takes to build a network geared to a frictionless experience for both customers and employees.

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