Free WiFi is more than just a great way for customers to stay connected when they’re at your business. It’s also a great tool to help enhance and personalize your marketing efforts and provide bespoke experiences to customers. Guest WiFi can be a marketing tool to provide personalized experiences that will delight guests, and get rich insights into the behavior of your customers.
Your WiFi landing page holds enormous potential value. A splash page might be the first digital interaction a customer has with your company, so it’s important to put some thought into it. Include relevant and useful information about your business like your hours, contact information, links to your social channels, and upcoming specials or promotions.
Social media is a valuable marketing tool, and it takes a lot of time and effort to build a following. By integrating social media directly into the login process, you can quickly add followers. Offer options to allow customers to log in with their social media profiles and add one-click buttons to allow WiFi users to follow you on social media networks. Followers who connect with you on social channels after having connected to your WiFi are an especially captive and valuable audience — if they’ve already visited you in person, they are much more likely to feel a connection and engage with you on social channels.
You can pull insights from your guest WiFi to help boost customer experience, enable new marketing techniques, and drive new revenue. By analyzing footfall patterns, you can see how many people with WiFi-enabled devices are coming into your business, and how many are walking by. This creates the opportunity for you to understand traffic patterns. Examining new vs. repeat users gives you a window into your ability to draw people back for subsequent visits, and dwell time figures allow you to see how long customers are visiting your business.
Interactive marketing and rich personalization is here to stay, no matter the size of your business. WiFi is an incredibly powerful marketing tool and small businesses should use it to its highest potential.
Guest WiFi is about more than keeping your customers connected when they’re at your business. It can also be a marketing tool to build your customer database, provide personalized experiences that will delight guests, and get rich insights into the behavior of your customers. Learn more about how to use WiFi as a marketing tool for your business so customers are connected and your business is growing.
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