Only in for a Penny

August 30, 2016

Many of us have thought about starting our own business.  We have a passion, an expertise, an intuition that our idea might work.  And the reality is that, even if you are gainfully employed, rarely is a job secure and someday, you may have no choice but to be self-employed.  So why not do something now?  

We hesitate to test ideas, for lots of reasons – most of which have to do with lack of resources:  money, time, people, materials or the requisite knowledge.  And we implicitly adopt an all or nothing approach to starting a business – which sets us up for failure.

An alternative methodology is to invest small amounts.  For example, what could you do with $500.00 to assess the viability of your product, service or business model?  Set a goal and time frame to test the feasibility and whether it is worth another small investment of whatever resources are needed, to move the idea along – or re-shape it.

Don’t be in for a penny and a pound when figuring out if your idea or some version of it might be feasible. Opt for the penny.

This article originally appeared on

Why not do something to achieve your dream of becoming an entrepreneur today?

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