Technology plays a role in collecting customer and prospect data, deciding how to make use of that information, and executing customized actions. Traditionally, CRM systems have been at the heart of those efforts, but there are increasingly more ways to collect behavioral data beyond CRM.

Optimizing Your Customer Pipeline, a free guide from Comcast Business, explores an array of ways to augment CRM efforts, such as gleaning data through social marketing automation and management tools, content management systems, and email marketing systems, data warehouses and data management platforms, and more.

Learn more about the tactics and technology you can use to build your customer base and grow your business in Optimizing Your Customer Pipeline, the latest Connections to Growth guide from Comcast Business. Check out the entire Connections to Growth series.